Psychopomp Microdistillery usually makes spirits. In March 2020, they started producing an antibacterial hand rub, in response to the reduced availability of hand sanitiser during the early stages of the coronavirus crisis. They were concerned that the most vulnerable people in the community were unable to access it. They followed a recipe on the World Health Organization’s website. Rather than sell it initially, they gave it away for donations and raised money for Bristol Royal Hospital for Children.
Throughout the pandemic, Psychopomp continued to operate. They lost all their trade direct to pubs but many people started drinking at home more, and deliveries were popular.
Psychopomp's online events included virtual gin experiences, with tasting sets for collection or home delivery. Private gin tastings were run on Zoom that included three gin and tonics to try, a history of gin, and a Q&A.
Operating a diverse and creative business worked in their favour during the pandemic.