Although many people still made their own clothes, by the 1930s it was not only possible to buy them ready-made but also more socially acceptable.
Make-up was not readily available over the counter until the 1920s and even then the young women applying make-up in public knew they shocked the older generations
By the 1930s cosmetics were openly sold in shops. The products were brighter and heavier than any before and their application influenced by the film stars of the day.